Lorenzo Hotel needed a full branding campaign for the hotel and two restaurant concepts.

After creating a logo for Lorenzo and two onsite restaurants, we built out every piece of marketing material you would imagine a hotel would need which included door hangers, floor plans, branded operational materials as well as several large format, custom art pieces.

What We Did

• Responsive Website Design
• Branding & Identity
• Digital and Print Campaigns
• Photography

Tools We Used

• Adobe Creative Suite
• WordPress

We were tasked to create three large format banners that looked like one hundred dollar bills with the replacement of George Washington’s bust with that of three very famous astronomers; Isaac Newton, Galileo Galilei, and Nicolaus Copernicus.

When the hotel opened, the banners were installed on the outside of a retaining wall facing the front of the hotel. They were later mounted on canvas and placed inside three poolside cabanas.